Introducing The Channel Digital Marketing Transformation

As buyers shift their preferences to digital interactions, B2B organizations must transform themselves to market and sell digitally. To keep pace with changing marketplace dynamics, B2B organizations must focus on shifting the entire company toward a digital focus. For organizations that include channels and partners in their go-to-market strategy, this shift requires a transformation for the supplier’s partners as well. Channel partners often are challenged with this need to transform and look to suppliers to provide support. Therefore, a top priority for B2B channel marketing leaders is helping their partners transform their marketing and selling efforts. In this report, we explain how channel marketers can successfully navigate the digital marketing transformation and help their partners by providing context on the challenges, definitions, and foundational elements that affect the channel.