Introducing The Corporate Communications Model

Corporate communications is a complex function that supports a wide range of objectives and audiences in multiple ways. Balancing the mix of proactive and reactive efforts is critical for communications leaders who wish to operate at a strategic level and make an impact on the business. Integration with marketing campaigns, product launches, sales initiatives, and corporate activities requires a clearly defined interlock process. In this report, we introduce the Corporate Communications Model, a framework for taking a strategic, integrated approach to corporate communications that balances proactive and reactive actions to drive business impact with key audiences.