Introducing The Forrester Customer Advocacy Model

July 5th, 2018

Lisa Nakano

Summary

Customer advocacy is the set of activities and channels an organization uses to build, capture, grow and share positive customer sentiment. The Forrester Customer Advocacy Model defines a step-by-step approach to create a highly effective, customer-driven program that is proactive, measurable, and flexible. The sequence of stages in the model steers practitioners away from common missteps that may diminish advocacy results. In this report, we introduce the Forrester Customer Advocacy Model, a best-in-class framework for planning and building a robust approach to establishing or improving a customer advocacy program that encompasses customers’ and the company’s perspectives.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.