Model Overview Report

Introducing The Forrester Digital Marketing Plan-Do-Check-Act Model

A Four-Step Model For Continuously Improving Digital Marketing Efforts

October 2nd, 2023
With contributors:
Matthew Selheimer , Laura Cross , Nicole Bouchie , Kate Pierpont


Digital marketing is essential for B2B organizations to reach and engage target audiences throughout the customer journey. According to Forrester’s Buyers’ Journey Survey, 2023, buyers have 18 meaningful and impactful interaction types across the buying journey. As the business landscape evolves to more than 50% of buyers participating in consensus and committee purchases, marketers need a simple and effective way to engage buyers and stay ahead of competitors. When digital marketers use Forrester’s Digital Marketing Plan-Do-Check-Act Model, they can optimize planning decisions, accelerate changes, and improve their efforts.

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