Model Overview Report

Introducing The Forrester Digital Pyramid Of Purpose Model

Reengineer Skills And Modernize Digital Marketing Capabilities

December 19th, 2023
Rani Salehi, Principal Analyst
Rani Salehi Principal Analyst
With contributors:
Matthew Selheimer , Renee Irion , Dave Frankland , Srividya Sridharan , Shannon Colford , Nicole Bouchie , Kate Pierpont

Summary

CMOs and marketing leaders are constantly reevaluating their operating models to keep pace with changing buyer behaviors and market conditions. As new channels and technologies emerge, digital marketing has become a key solution for leaders to employ when accelerating marketing efforts. To ensure the marketing organization can deliver amidst changing conditions and trends, CMOs must look beyond organizational charts and role descriptions and instead focus on enabling their teams’ digital marketing skill sets. Marketing leaders can use the Forrester Digital Pyramid of Purpose Model to enable 12 critical digital marketing skills and capabilities within their organization.

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