Introducing The Forrester Influencer Framework

January 1st, 2018

Summary

B2B buyers face a daunting task when selecting a product, service, or solution from a broad array of choices. Because their decisions often involve a high degree of risk, buyers often seek independent sources of information to guide their choices. For B2B marketers, the challenge is to identify influencers who are perceived as independent authorities but are willing to engage and support marketing efforts. In this report, we introduce the Forrester Influencer Framework, which defines seven types of influencers that provide distinct value to sellers and buyers.

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