Summary
Interactive content consists of information assets that require active participation from the audience for content consumption and information sharing to take place. B2B organizations leverage interactive content to drive audience engagement and achieve program objectives. Selection and optimization of content interactions should take into account the level of audience participation and the value exchange.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).