Model Overview Report

Introducing The Forrester Investment Decision-Making Process

January 1st, 2018
With contributor:


When it comes to allocating resources to innovation investments, there are benefits to both a top-down approach and a bottom-up approach. While resource allocation should be done from a strategic (or “big idea”) point of view, it also must take into account initiatives that have come from those closest to the offering and the customer — i.e., the product teams, led by the product manager. In this report, we review the Forrester Investment Decision-Making Process, which ensures that the best ideas are considered, the final allocation is driven by business strategy, and cross-functional leadership aligns on investment selection.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.