Model Overview Report

Introducing The Forrester Investment Decision-Making Process

January 1st, 2018
Lisa Singer, VP, Research Director
Lisa Singer VP, Research Director
With contributor:
Jeff Lash

Summary

When it comes to allocating resources to innovation investments, there are benefits to both a top-down approach and a bottom-up approach. While resource allocation should be done from a strategic (or “big idea”) point of view, it also must take into account initiatives that have come from those closest to the offering and the customer — i.e., the product teams, led by the product manager. In this report, we review the Forrester Investment Decision-Making Process, which ensures that the best ideas are considered, the final allocation is driven by business strategy, and cross-functional leadership aligns on investment selection.

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