Introducing The Forrester Partner Enablement Model

January 1st, 2018

Summary

B2B channel organizations often become overwhelmed by their responsibility to enable partners. They often tackle partner enablement without first establishing a plan, so their enablement programs lack consistency and relevance for partners. The absence of a proactive, holistic approach to enabling partners throughout the partner lifecycle impedes partners’ ability to meet performance goals. This report introduces the Forrester Partner Enablement Model, defines its four components, and explains how it can be used to manage enablement efforts across the partner lifecycle.

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