Introducing The Forrester Partner Journey Map Framework

July 8th, 2019

Summary

The rise of digital transformation is motivating C-suite executives to challenge their organization to digitize the entire universe of interactions. Suppliers must establish the partner journey and map the desired interactions to guide partners toward success, as expecting channel partners to successfully navigate their partnership journey without guidance can be disastrous. Partner journey mapping allows B2B suppliers to visually represent partners’ and prospective partners’ experiences when interacting with the organization. This report introduces the Forrester Partner Journey Map Framework and outlines the elements required to establish a guided partner’s journey.

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