Introducing The Forrester Personalization Deployment Model

In B2B marketing, personalization technology providers have significantly increased their ability to deliver truly personalized experiences for buyers by delivering the right message to the right person at the right time. Unfortunately, organizations often procure personalization technologies because of the potential value they offer without first considering how the organization will attain that value. In this report, we introduce the Forrester Personalization Deployment Model, a four-phase process that defines the essential elements of a successful personalization program.