Model Overview Report

Introducing The Marketing Operations Functional Design Process

August 3rd, 2018
Cristina De Martini, VP, Research Director
Cristina De Martini VP, Research Director
With contributor:
Isabel Montesdeoca

Summary

Building a successful marketing operations function requires leaders to design an organizational model with careful consideration of the value that the function must deliver to the marketing organization. Key factors to take into account include goals, competencies, processes, and costs. In this report, we introduce the Marketing Operations Functional Design Process, which provides a structured approach for designing a marketing operations team.

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