Report

Introducing The Marketing Operations Range Of Responsibilities Model

May 19th, 2022
With contributors:
Julian Archer, Ross Graber, Vicki Brown, Katie Linford, Ella Sullivan, Ellen Lind

Summary

Marketing operations has a valuable role to play in the marketing ecosystem, enabling the organization to deliver a superior customer experience and grow revenue. Without an effective marketing operations function, CMOs will struggle to succeed. To assist organizations in designing a best-practice marketing operations team, the Forrester Marketing Operations Range Of Responsibilities Model depicts the prioritized scope of a marketing operations team and tiers responsibilities for each discipline from strategic to tactical. In this report, we explain how to use the Marketing Operations Range Of Responsibilities Model to define the function’s contribution to the business, develop more advanced capabilities to make a greater impact, and distinguish its role clearly from other interlocking teams.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.