Summary
Today’s frontline marketers are awash in data and insights and are tasked with applying them to engage B2B buyers and progress opportunities for revenue growth. To reveal the opportunities they should focus on and find the right ways to engage them, they must set their priorities and program plans according to opportunity fit and buying intent. In this report, we introduce the Forrester Opportunity Prioritization Matrix and demonstrate how to evaluate fit criteria in combination with intent data for smarter demand and scalable account-based marketing (ABM).
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).