Best Practice Report

Introducing The Partner Program Design Model

August 1st, 2018

Summary

A channel partner program provides the underlying structure for managing partner relationships. Each program should offer multiple tiers, and status should be awarded according to the partner’s relative value and commitment to the supplier. The goal is a profitable channel that allows partners to be rewarded according to the value they offer the organization. In this report, we introduce the Partner Program Design Model, a model for modernizing channel partner programs by following prescribed stages of program design and development.

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