Model Overview Report

Introducing The Product Management Range Of Responsibilities Model

July 9th, 2024
Lisa Singer, VP, Research Director
Lisa Singer VP, Research Director
Tony Plec, Principal Analyst
Tony Plec Principal Analyst
With contributors:
Amy Hayes , Kaitlyn Coalson , Drew Zalucky

Summary

In the B2B world, product managers balance competing interests and stakeholders to keep products on a successful path. Forrester defines product management as the function responsible for the commercial success of a company’s product portfolio. Product managers oversee each product from inception and ideation through design, build, launch, growth and enhancement, maintenance, and eventual sunset. In this report, we introduce the Product Management Range Of Responsibilities Model, which defines the role of the product manager across five disciplines.

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