Model Overview Report

Introducing The Revenue Operations Functional Design Process

August 24th, 2022
Cristina De Martini, VP, Research Director
Cristina De Martini VP, Research Director
Julian Archer, null
Julian Archer
With contributors:
Steve Silver , Anne Slough , Ella Sullivan , Ellen Lind

Summary

Building a successful revenue operations function requires leaders to design an organizational model with careful analysis of the value the function must deliver to the sales, marketing, and customer engagement functions. Factors to consider include goals, competencies, processes, and costs. In this report, we introduce the Forrester Revenue Operations Functional Design Process, which provides a structured approach for designing a revenue operations team.

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