Best Practice Report

Introducing The Strategic Budget Allocation Process

February 23rd, 2021


Realigning marketing spend as strategic goals evolve is critical to sustained business success, but can be challenging to implement due to inertia from previous decisions. Although strategic budget allocation can be viewed as a standalone process, it is most effective when deployed in conjunction with marketing and campaign planning. The Strategic Budget Allocation Process supports an annual realignment of investment against strategic objectives.

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