Model Overview Report

Introduction To Campaign Implementation

A Primer For Planning And Optimizing B2B Marketing Campaigns

December 10th, 2019
Craig Moore, VP, Principal Analyst
Craig Moore VP, Principal Analyst

Summary

Marketing campaigns are built on themes based on buyer needs and drive an organization’s go-to-market strategy for a bounded time period (typically a year). Given the broad scale and duration of campaigns, we have developed the Campaign Implementation Process to provide clear direction on the sequence of steps recommended for effective campaign development and execution. These steps involve stakeholders across the marketing, product, and sales teams. In this report, we provide an overview of important considerations organizations should address when preparing to develop a marketing campaign.

Related research: Introducing The Campaign Implementation Process



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