Trends Report

Is Responsive Web Design The Right Answer For A Mobile Website That Delivers Substantial Revenue?

November 22nd, 2019

Summary

Mobile experiences shouldn’t replicate the web: How consumers navigate on mobile is often fundamentally different than on desktops. We consistently find that mobile expectations don't match desktop for specific — but critical — elements of the experience. Failure to deliver a satisfactory web experience can greatly impact future revenues: 60% of customers who encounter a poor web experience will not return.

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