Most B2B sales organizations hire sales reps to accomplish one task — deliver revenue as soon as possible and repeatedly — without an intentional focus on how to sustain seller success. Nor do leaders consistently leverage sellers’ capabilities when the time is right for them to evolve into a different type of contributor. With research proving that longer seller tenure equates to stronger sales results, chief sales officers (CSOs) must staff their teams with a force multiplication plan in mind, if long-term growth is part of their remit. In this report, we explore best practices to optimize long-term seller contributions for both the organization and its customers.