Summary
In the last decade, social media has become a quagmire of brands competing for empowered consumers’ attention. But social media is not about companies; it’s about consumers. When companies prioritize listening over engagement, consumers can lead the conversation — as social media was originally intended. Marketers should use that consumer conversation to inform their go-to-market approaches to better win, serve, and retain customers. Marketers should also reevaluate if they should even be on social media and feel comfortable dialing back their presences when social media platforms don’t deliver. We are here to say: It’s OK for companies to walk away from social media.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).