Trends Report

It Takes A Village To Deliver World-Class B2B Commerce

January 29th, 2019
AB
Allen Bonde
With contributors:
John Bruno , Charlie Ruhl , Peter Harrison

Summary

Producing an effective B2B eCommerce technology strategy is like planning for a successful journey: You need a good map, a proper guide, and the right tools. In the age of the customer, B2B digital business pros must: 1) create a compelling strategic plan; 2) select world-class partners; and 3) choose a robust and scalable B2B eCommerce solution suite. This report distills Forrester's best thinking on how B2B digital business pros can create the right customer use cases, select key partners, and choose the best technology solutions. This document is an update of the report published on May 1, 2017, and includes new insights, data, and examples.

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