Best Practice Report

Joint Strategic Account Planning With Partners

January 1st, 2018
With contributor:


Account-based sales and marketing programs should include partners that can influence business growth in target accounts. Many suppliers conduct their joint account planning with partners on an opportunistic basis instead of developing a sustained and repeatable process. Successful strategic account planning requires a combination of perspectives and priorities, including those of channel partners. Joint account plans define the specific actions that will be taken by supplier sales, channel marketing, and partner organizations. In this report, we outline a joint strategic account planning and execution process for suppliers and partners.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.