Summary
India’s economy is among the world’s fastest-growing today. Indian customers are becoming more demanding and more empowered with technology. Understanding customers’ evolving needs is critical for improving the customer experience (CX) and winning market share. This report analyzes the current state of customer journey mapping practices in India and identifies global best practices that Indian firms should adopt. CX professionals focused on the Indian market can use this information to improve their journey mapping practices and better serve empowered customers.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).