July 2020 COVID-19 Retail Scenario Planner (Global)

Forrester has updated its retail forecasts across North America, Asia, Europe, and Latin America to model out the possible impact of COVID-19. Our scenario model shows that global retail sales will contract by 3.9% in 2020, while eCommerce sales will grow faster than they did in 2019. This report provides a five-year forecast of the COVID-19 impact for 15 countries for computer hardware and accessories, consumer electronics, health and personal care, media (books, music, and videos), apparel and accessories, appliances, grocery, and homeware and furniture. Please note: This model and report were created based on the information available on July 7, 2020, about the economic impact of the coronavirus for the regions covered. We will revisit this model when further adjustments are necessary.