Jump-Start Your Retail IoT Journey

September 26th, 2023

Michele Pelino Principal Analyst

Alexander Soley Researcher

With contributors:

Lauren Nelson , Brendan Witcher , Arthur Ross , Marissa Fritz

Summary

Retail firms can use IoT solutions to address rising customer expectations and deliver differentiated shopping experiences. IoT deployments in retail often include enabling cashierless payments, optimizing store environments, enhancing mobile applications, or powering emerging applications including computer vision or augmented reality. In this report, we discuss steps retail firms can take to jump-start their IoT journey by bridging retail IT and operations stakeholders to identify and deploy relevant use cases that transform customer engagement, enhance operations, and address strategic priorities.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.