Trend Report

Keep Experimenting With Digital Enablement Technology In-Store

Michelle Beeson
 and  six contributors
Dec 11, 2017

Summary

Forrester's 2017 Digital Store Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their investments in and implementation of digital store technologies compare with those of their peers and with best practices. Our research reveals how these retailers are using digital enablement technologies in-store to empower store associates, improve customer engagement, and enhance store operations.

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