Trends Report

Keep Experimenting With Digital Enablement Technology In-Store

December 11th, 2017
With contributors:
Fiona Swerdlow , Ananda Chakravarty , Claudia Tajima , Edoardo Zavarella , Meredith Cain , Diane Lynch


Forrester's 2017 Digital Store Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their investments in and implementation of digital store technologies compare with those of their peers and with best practices. Our research reveals how these retailers are using digital enablement technologies in-store to empower store associates, improve customer engagement, and enhance store operations.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.