Best Practice Report

Key Considerations for Selecting a Custom Insights Vendor for Account-Based Marketing

March 28th, 2019


Best-in-class account-based marketing (ABM) programs gather custom insights to more effectively reach target accounts and individuals. There are six key considerations for evaluating the right vendor for custom insights as part of an ABM program. Using a systematic method of applying these considerations can support the development of a vendor short list and/or selection of a final vendor.

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