Key Elements of a Successful Corporate Social Responsibility Initiative

In this report, we look at how corporate communications can help to define, manage and communicate effective CSR initiatives. Corporate social responsibility (CSR) programs can become a rallying point for employees and strengthen connections to key stakeholder groups. Organizations that undertake CSR initiatives often lack clear definition of their plans or the necessary resources to support them. CSR communications must be carefully developed to ensure that the company does not appear to be capitalizing on a social cause for self-serving purposes.