Landscape Portrait: Visual Social Networks And The Vendors That Make Them Useful

Visual content is taking over social networks. In the past two years it has become more prominent on the mainstream networks Twitter and Facebook, while entirely new networks — Instagram, Pinterest, Tumblr, and more — have become extremely popular among consumers. In the wake of this visual boom, vendors that support social media marketing have sprung up by the dozens. This report explains the practice of image processing, outlines the capabilities set of eight visual social network analytics vendors, predicts how the vendor landscape will shift and its impact on the BT agenda, how customer insights (CI) professionals must adapt to serve customers on the visual social Web, and how they can capitalize on the unique opportunities presented by visually focused social networks.