How To Report

Large-Opportunity Marketing: The Activation Phase

July 26th, 2022
With contributors:
Lisa Nakano , Chantelle Fynn , Arianne Burnette


Activating large-opportunity marketing requires marketers to identify and engage as much of the buying group as possible to secure maximum votes. Operating within strict ethical parameters, marketers gather information about the individuals within the buying group and employ appropriate engagement strategies with each. Though most experienced marketers are familiar with typical tactics, they must apply them carefully to surround and influence the buying group. In this report, we examine the activation phase of a large-opportunity marketing pursuit, during which marketing develops a profound understanding of the buying group to surround it effectively.

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