Large-Opportunity Marketing: The Activation Phase

July 26th, 2022

With contributors:

Lisa Nakano , Chantelle Fynn , Arianne Burnette

Summary

Activating large-opportunity marketing requires marketers to identify and engage as much of the buying group as possible to secure maximum votes. Operating within strict ethical parameters, marketers gather information about the individuals within the buying group and employ appropriate engagement strategies with each. Though most experienced marketers are familiar with typical tactics, they must apply them carefully to surround and influence the buying group. In this report, we examine the activation phase of a large-opportunity marketing pursuit, during which marketing develops a profound understanding of the buying group to surround it effectively.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.