Template

Launch Plan: Template And Guidelines

Leverage Best-in-Class Templates And Guidelines For Winning Launch Plans

January 1st, 2018
Beth Caplow, VP, Principal Analyst
Beth Caplow VP, Principal Analyst

Summary

Bringing new or enhanced offerings to market requires knowing the target audience and what the organization hopes to achieve. In order to create market impact, portfolio marketers must align executives, the product team, marketing and sales about the high-level objectives and market approach for the launch. Agreeing on the launch objectives, tier, target audiences, and high-level plans early in the go-to-market process prevents disconnects between functions and enables a coordinated approach to launch. In this report, we provide templates and guidelines that portfolio marketers can use to create a best-in-class, winning launch plan.

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