Model Overview Report

Lead Development (Teleprospecting) Effectiveness: Eight Key Factors

 and  one contributors
Jan 01, 2018

Summary

Lead development sits at the critical juncture between marketing and sales; as a result, it has a profound impact on demand creation productivity. Because lead development representatives (LDRs) have a high volume of conversations with prospects every day, the function also impacts how prospects experience the brand. Fortunately, nearly every aspect of lead development performance can be measured and managed, with well understood processes and practices to guide practitioners in optimizing the function. In this report, we introduce eight factors for lead development effectiveness, along with the guiding principles that inform their development.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.