Summary
Consumers across Asia Pacific (AP) are quickly moving from "transitional" to "shifted" in their desire to be served on mobile. With mobile central to their lives, they seek differentiated experiences with clear, immediate utility. On the supply side, AP firms go to market with unique monetization strategies to battle unbranded competition and fuel new mobile experiences. This report discusses brands in 10 AP markets with leading innovative mobile experiences that are presented simply, are localized for their target markets, and deliver new value efficiently. Customer experience (CX) pros can use it to prioritize and elevate their mobile experience strategy in any market.
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