Leading Marketing Through The Three Growth Stages Of An Emerging Company

For marketers, changes — market changes, product changes, leadership changes — come with the job. But marketing leaders in emerging companies experience a unique level of change connected to the company’s growth stages and the exit plans of executives and investors. Marketing leaders must make it clear that they can lead effectively through these multiple stages. This report outlines how marketing leaders can prepare for and navigate the inevitable changes that occur during the three stages of emerging-company development.