Vision Report

Leading Marketing Through The Three Growth Stages Of An Emerging Company

June 22nd, 2020
Barbie Mattie, null
Barbie Mattie
Nancy Maluso, null
Nancy Maluso
Matt Papertsian, null
Matt Papertsian


For marketers, changes — market changes, product changes, leadership changes — come with the job. But marketing leaders in emerging companies experience a unique level of change connected to the company’s growth stages and the exit plans of executives and investors. Marketing leaders must make it clear that they can lead effectively through these multiple stages. This report outlines how marketing leaders can prepare for and navigate the inevitable changes that occur during the three stages of emerging-company development.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.