Data Snapshot

Less Than Half Of US Consumers Expect Retail Websites To Understand Their Purchase Intent

June 30th, 2023
Emily Pfeiffer, Principal Analyst
Emily Pfeiffer Principal Analyst
Nicole Murgia, null
Nicole Murgia
With contributors:
Fiona Swerdlow , Delilah Gonzalez

Less than half of US online adults expect websites to understand what products they are most likely to want based on their current shopping session or their history with the retailer or brand, according to Forrester’s November 2022 data. Additionally, just 36% of US online adults agree that product recommendations on a website regularly lead them to buy something different than the item they were looking for. This is a snapshot of Forrester’s data on US consumers’ expectations for retailers and brands to understand their purchase intent when they are shopping on their sites.

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