Best Practice Report

Lessons In Customer Acquisition: Learn From DTC Disruptors’ Consideration Strategies

DTCs Establish Credible Differentiation Rapidly With Social Proof, Design, Trials, And Email

April 10th, 2020
Ryan Skinner, null
Ryan Skinner
Sarah Dawson, null
Sarah Dawson
With contributors:
Brigitte Majewski , Chahiti Asarpota , Christine Turley


Direct-to-consumer (DTC) disruptor brands are growth engines, capturing the imaginations (and wallets) of a new generation of consumers, often for entirely novel product or service categories. DTCs’ growth depends on mastery of the fine art of customer acquisition — that is, converting a virtual stranger to a paying customer. In this report, we reveal how more than 50 DTC disruptors quickly give prospects the confidence to buy. B2C marketers should use this report to identify new tactics for supporting customer consideration.

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