Lessons In Leading A Digital Business Transformation

The forces of digital disruption have reached critical mass, threatening every incumbent firm in every industry. Attendees at our Forum For eBusiness & Channel Strategy Professionals heard from digital leaders at top firms who are making bold moves to transform their companies. Each of their firms faces a fundamental challenge — and for each, digital is core to the firm's response. Walgreens, for example, is transforming its primary business, extending beyond traditional pharmacy into healthcare services such as clinics, with digital connections enabling the push. 3M's global ambitions exceed its traditional distribution channels' capacities, and digital distribution is the key to reaching new markets. And Bank of America looks to mobile technologies to create new revenue opportunities as regulations and low rates squeeze banks' returns. The lessons learned at Walgreens, 3M, and Bank of America can help eBusiness and channel strategy professionals from every industry lead their own firms' transformations into digital businesses.