Level Up Your CX Prioritization By Thinking In Multiple Dimensions

Intermediate Level: Prioritization Practices For CX Transformation

February 8th, 2021
With contributors:
Brian Mukasa , Harley Manning , TJ Keitt , Shayna Neuburg


Reaching an intermediate state of customer experience (CX) prioritization maturity requires increasing the sophistication of the modeling process. This is the second in a series of three reports on CX prioritization that will help CX pros use a bedrock of data and insights to make better choices. This report provides an updated intermediate-level prioritization tool and gives examples of how CX leaders enable a more precise understanding of which activities and initiatives will address the things that matter most to their customers and businesses.

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