Leverage Mobile Platforms And Partners To Power Your Customer Engagement Strategy

CMOs face a major challenge: Most customers will not download your mobile app, but mobile is the most important digital touchpoint for winning, serving, and retaining those customers. As a result, you must borrow, earn, rent, or buy mobile moments for your customers from the firms that own them. In China, handful of local Internet giants already own a disproportionate share of your customers' mobile moments and are acquiring even more of them by building upon and enhancing existing services. The market dynamics of mobile moments will shape your future customer interactions and ecosystem partnership strategies. CMOs can use this report to help navigate the mobile moment landscape and build a blueprint to extend your mobile strategy beyond the mobile moments you own.