Summary
B2B brand and demand teams must be aligned in flawless planning and execution to collaborate with sales to help win deals. However, most organizations recognize that their brand and demand efforts operate within silos. Aligning brand and demand activities during campaign planning and demand process execution yields higher revenue growth and efficiency. In this report, we look at how to leverage brand activities and efforts in demand programs to support the achievement of the common goal: identifying, engaging, qualifying, and winning opportunities.
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