Best Practice Report

Leveraging Social Media For Demand Marketing

Tactic Deep Dive

July 9th, 2019
Jessie Johnson, Principal Analyst
Jessie Johnson Principal Analyst

Summary

Social media allows buyers and customers to connect, share, and interact directly with organizations seeking to win or retain their business. To optimize social media tactics to engage and enable B2B buyers, demand marketers must understand how buyers and customers use social media, listen for key buying signals from social interactions, and connect that social activity to the next best interaction to facilitate the buying process. This report explores best practices for B2B organizations leveraging social media for demand, including techniques for engaging buyers, adapting and atomizing content, and integrating social media tactics and engagement techniques into demand marketing program plays.

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