Summary
Organizing a portfolio marketing team for maximum effectiveness can be challenging, especially in today’s complex organizations. Portfolio marketing teams have a broad array of responsibilities, from assessing new market opportunities to launching new offerings, and must meet demanding expectations and align with multiple functions. Although portfolio marketers often wear multiple hats, the best team design provides coverage across product offerings and target audiences without overtaxing team members. In this report, we provide guidance for structuring a high-performing and thriving portfolio marketing team that drives the best results for the business.
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