Model Overview Report

Leveraging The Right Dimensions To Design Your Portfolio Marketing Team

March 23rd, 2022
Beth Caplow, VP, Principal Analyst
Beth Caplow VP, Principal Analyst
Katie Fabiszak, Principal Analyst
Katie Fabiszak Principal Analyst
With contributors:
Amy Hayes , John Buten , Barry Vasudevan , Barbara Winters , Paul Ferron , Sara Corey , Drew Zalucky

Summary

Organizing a portfolio marketing team for maximum effectiveness can be challenging, especially in today’s complex organizations. Portfolio marketing teams have a broad array of responsibilities, from assessing new market opportunities to launching new offerings, and must meet demanding expectations and align with multiple functions. Although portfolio marketers often wear multiple hats, the best team design provides coverage across product offerings and target audiences without overtaxing team members. In this report, we provide guidance for structuring a high-performing and thriving portfolio marketing team that drives the best results for the business.

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