Summary
Organizing a portfolio marketing team or function for maximum effectiveness can be challenging, especially in today’s complex organizations. From assessing new market opportunities to launching new offerings, portfolio marketing teams must meet many expectations and must align with multiple functions. To determine the best way to structure teams to cover product offerings and target audiences while meeting business and functional needs, portfolio marketers often have multiple responsibilities. This report provides a framework for determining how to structure a portfolio marketing team to drive the best results for the business without overtaxing team members.
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