Case Study

Life360 Wins In Family Mobile Moments

Use The IDEA Framework To Evolve Mobile Services From Apps To Platforms

July 1st, 2014
With contributors:
Carrie Johnson , Laura Naparstek

Summary

Mobile can transform product and service experiences. With the adoption of smartphones, customers expect immediate access to relevant information or services when they reach for their phones in what Forrester terms a mobile moment. Life360, a family networking app, identified one of the most common mobile moments that family members have: "Where are you?" When Android enabled "Always-On" location services, Life360 saw its opportunity to offer an elegant solution. Through the use of analytics over time, Life360 has built knowledge of families' mobile moments and then utilized location to deliver peace of mind without the friction of a text- or voice-based dialogue. Forrester refers to this process as the IDEA cycle. This case study illustrates how Life360 used the IDEA cycle to drive real business value.

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