Trends Report

Livestreaming Commerce Is Emerging Across Asia

October 22nd, 2020
With contributors:
Frederic Giron , Nancy Lin , Sukriti Dangi , Anna Vyshnevska

Summary

Originating from China, livestreaming commerce is one of the most popular consumer-facing digital innovations to emerge in recent months — and is catching the attention of global brands and retailers. This research tells you why. The boom in livestreaming commerce is now expanding to the rest of Asia, with COVID-19 further accelerating the trend. Southeast Asia has become the hot new market, while livestreaming commerce is also emerging in South Korea and Japan. Brand leaders: Don’t let eye-popping traffic and gross merchandise value (GMV) numbers distract you. Instead, consider important metrics, such as cannibalization rates and ROI, before you jump in with both feet. Read Livestreaming Commerce Gathers Momentum In China and schedule an inquiry for further advice.

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