Summary
Platforms like JD.com, Pinduoduo, and Alibaba’s Taobao have grown livestreaming commerce into big business across China and into Asia. European marketers will soon see livestreaming commerce emerge from platforms like Amazon, Instagram, TikTok, and standalone vendors. Most European consumers are unaccustomed to buying products on social media, which will slow livestreaming commerce adoption in Europe. Marketers targeting young or digitally savvy European consumers should experiment early with livestreaming commerce to support product discovery. For more information, please schedule an inquiry.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).