Data Overview Report

Macroeconomic Impacts On B2B Sales, H1 2023

The Impact Of The Macroeconomic Environment On B2B Sales Confidence In H1 2023

July 21st, 2023
With contributors:
Cristina De Martini , Alex Schanne , Mike Pregler , Hannah Bradbury , Kate Pierpont

According to the IMF’s Q2 outlook, the global economy continues to suffer from volatility and uncertainty as central banks maintain firm policies on interest rate increases, the global banking system experiences ongoing turmoil, and the war in Ukraine lingers on. The impact of the macroeconomic environment is highly varied across B2B industries as high tech rebounded strongly in 2023 but healthcare, financials, and energy have been flat to down. This report reviews the results of Forrester’s H1 2023 Macroeconomic Impact On B2B Sales Survey which was initiated to understand how macroeconomic factors are impacting and influencing sales leadership decision-making.

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