Best Practice Report

Maintaining Field Marketing Focus By Eliminating Out-Of-Scope Requests

February 1st, 2019

Summary

In B2B field marketing, out-of-scope requests sent to the field marketing team do not align with the charter and mission of modern field marketing roles, which are evolving from generalists into specialized resources with a more clearly defined scope to support targeted and prioritized local go-to-market efforts. Although fulfilling out-of-scope requests may be important to the organization, it can siphon resources from field marketing’s core responsibilities, reducing the team’s effectiveness. In this report, we outline a systematic approach for identifying out-of-scope requests and developing a system to support them across relevant marketing teams.

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