Summary
Partnerships with media organizations can play a key role in helping brands plan and execute their content marketing strategies. Media organizations can give marketers access to audiences they may otherwise struggle to reach and, in the process, bring content-specific expertise to the table that is often missing from marketing organizations. In this report, we'll examine how marketers can use the four C's of branded content to guide them in working with content producers; discuss how to get the most out of branded content partnerships; and, finally, outline some of the ways to measure and optimize performance.
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